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Clean skincare — customized to you

Get the best clean skincare curated for your unique needs, and say goodbye to guesswork.

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Clean skincare — customized to you

Get the best clean skincare curated for your unique needs, and say goodbye to guesswork.

Get Started

Clean skincare — customized to you

Get the best clean skincare curated for your unique needs, and say goodbye to guesswork.

Get Started

Clean skincare — customized to you

Get the best clean skincare curated for your unique needs, and say goodbye to guesswork.

Get Started

Clean skincare — customized to you

Get the best clean skincare curated for your unique needs, and say goodbye to guesswork.

Get Started

Clean skincare — customized to you

Get the best clean skincare curated for your unique needs, and say goodbye to guesswork.

Get Started

HEY, WE'RE KURA

We’re skincare matchmakers

When it comes to skincare there's no one-size-fits-all. So we made a simple quiz and a smart algorithm to pair you with the best products and ingredients for your needs and budget.

THE BENEFITS

Skip the guesswork

Whether you’re looking for a big change or a little one, we'll find your best match. Here's what we curate.

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Complete routines

A soup-to-nuts skincare solution. Your personalized routine includes all the skin care you need for 3 months.

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Individual products

Love your current routine but missing just one thing? We’ll work around your existing products to help you fill a gap.

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HOW DOES IT WORK?

It's simple, really

We use your Skin Profile to tailor skincare to your unique needs and goals.

STEP ONE
Complete a skin profile. Then choose a routine or product curation, select a budget, and boom. You’re done.

STEP TWO
Meet your match. We ship your personalized curation and step-by-step instructions to your door.

STEP THREE
We’ll adjust your products as your needs change. That way, you’ll always have what you need and love what you have.

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4.9 stars for a reason

"Amazing. I’m not sure how they do it, but I was having so much trouble with my skin. A lot of breakouts. The program that Kura put me on has completely solved my issues. My skin is clear and even. I’m so thankful!"

- Inara

"They nailed it. Plain and simple. I’ve never had such good skin."

- Alexandra

"Kura hit the nail on the head once again! Not only does my skin look & feel better, I finally ENJOY taking care of my skin because I have products I love."

- Kaitlyn

"Loving the products! My skin has never felt so good!"

- Mallory

"I'm absolutely loving my curated skin care routine. I have definitely started to notice improvements in my skin & the instructions helped so much. I'm in love with Kura."

- Melanie

"I love skincare products, but it's so overwhelming looking at the millions of options. I LOVED that Kura did that work for me. I have very dry skin and it being subzero where I'm at, I no longer wake up to cracked skin! I love it so much and I'm so happy I found Kura :)"

- Casey

"I love the questions and the tailored experience! I can see a difference in my skin."

- Emily
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THE BOTTOM LINE

You're more than a skin type

That’s why we’ll ask questions about your climate, sensitivities, goals and preferences and analyze over a million possibilities to find your best match.

Glow-Getter Routine

L.A. lady with skin that’s feeling dry, dull and stressed. Her routine features gentle products to refine her complexion and deeply nourish with antioxidants and omega fatty acids.

Bye-Dry Routine

Late nights have taken their toll. So her routine includes soothing and hydrating products, plus a serum loaded with superfoods and antioxidants to deeply nourish and repair.

Reboot Routine

His go-to products just weren’t cutting it anymore—he was looking for brighter and smoother skin in a simple package. His new routine features heavy-hitters and ticks all the boxes.

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BETTER INGREDIENTS

Clean & cruelty-free

Ingredients matter. They shouldn’t be an afterthought. That’s why we partner with trusted, cruelty-free brands that use non-toxic and reef safe ingredients only—free from things like parabens, sulfates, mineral oil and oxybenzone. If we’ve got it it’s because what’s under the hood doesn’t raise any eyebrows.

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No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc.

More good reasons to get Kura

No price markups

No commitments

Always getting better

Because sometimes you just want the right stuff

No shopping around. No second-guessing.
Just a clean and simple solution built around you.

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