HEY, WE'RE KURA
We’re skincare matchmakers
When it comes to skincare there's no one-size-fits-all. So we made a simple quiz and a smart algorithm to pair you with the best products and ingredients for your needs and budget.
Skip the guesswork
Whether you’re looking for a big change or a little one, we'll find your best match. Here's what we curate.
HOW DOES IT WORK?
It's simple, really
We use your Skin Profile to tailor skincare to your unique needs and goals.
Complete a skin profile. Then choose a routine or product curation, select a budget, and boom. You’re done.
Meet your match. We ship your personalized curation and step-by-step instructions to your door.
We’ll adjust your products as your needs change. That way, you’ll always have what you need and love what you have.
4.9 stars for a reason
"Amazing. I’m not sure how they do it, but I was having so much trouble with my skin. A lot of breakouts. The program that Kura put me on has completely solved my issues. My skin is clear and even. I’m so thankful!"- Inara
"They nailed it. Plain and simple. I’ve never had such good skin."- Alexandra
"Kura hit the nail on the head once again! Not only does my skin look & feel better, I finally ENJOY taking care of my skin because I have products I love."- Kaitlyn
"Loving the products! My skin has never felt so good!"- Mallory
"I'm absolutely loving my curated skin care routine. I have definitely started to notice improvements in my skin & the instructions helped so much. I'm in love with Kura."- Melanie
"I love skincare products, but it's so overwhelming looking at the millions of options. I LOVED that Kura did that work for me. I have very dry skin and it being subzero where I'm at, I no longer wake up to cracked skin! I love it so much and I'm so happy I found Kura :)"- Casey
"I love the questions and the tailored experience! I can see a difference in my skin."- Emily
WE GET PERSONAL
You're more than a skin type
That’s why we’ll ask questions about your climate, sensitivities, goals and preferences and analyze over a million possibilities to find your best match.
L.A. lady with skin that’s feeling dry, dull and stressed. Her routine features gentle products to refine her complexion and deeply nourish with antioxidants and omega fatty acids.
Late nights have taken their toll. So her routine includes soothing and hydrating products, plus a serum loaded with superfoods and antioxidants to deeply nourish and repair.
His go-to products just weren’t cutting it anymore—he was looking for brighter and smoother skin in a simple package. His new routine features heavy-hitters and ticks all the boxes.
SUSTAINABLE SKIN CARE
Clean & cruelty-free
Ingredients matter. They shouldn’t be an afterthought. That’s why we partner with trusted, cruelty-free brands that use non-toxic and reef safe ingredients only—free from things like parabens, sulfates, mineral oil and oxybenzone. If we’ve got it it’s because what’s under the hood doesn’t raise any eyebrows.Learn more
More good reasons to get Kura
No price markups
Always getting better