“It's like having a skin-care-obsessed friend act as your personal shopper”
HEY, WE'RE KURA
We’re skincare matchmakers
When it comes to skincare there's no one-size-fits-all. So we made a simple quiz and a smart algorithm to pair you with the best products and ingredients for your needs and budget.
THE BENEFITS
Skip the trial & error
Whether you’re looking for a big change or a little one, we'll find your best match. Here's what we curate.


Complete routines
A soup-to-nuts skincare solution. Your personalized routine includes all the skin care you need for 3 months.
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Individual products
Love your current routine but missing just one thing? We’ll work around your existing products to help you fill a gap.
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HOW DOES IT WORK?
It's simple, really
We’ll build a skin care routine around your individual goals and make sure you’ll always have what you need, when you need it.
STEP ONE
Complete a skin profile. Then choose a routine or product curation, select a budget, and boom. You’re done.
STEP TWO
Meet your match. We ship your personalized curation and step-by-step instructions to your door.
STEP THREE
We’ll adjust your products as your needs change. That way, you’ll always have what you need and love what you have.
THE BOTTOM LINE
You're more than a skin type
That’s why we’ll ask questions about your climate, sensitivities, goals and preferences and analyze over a million possibilities to find your best match.

Glow-Getter Routine
L.A. lady with skin that’s feeling dry, dull and stressed. Her routine features gentle products to refine her complexion and deeply nourish with antioxidants and omega fatty acids.
Bye-Dry Routine
Late nights have taken their toll. So her routine includes soothing and hydrating products, plus a serum loaded with superfoods and antioxidants to deeply nourish and repair.
Reboot Routine
His go-to products just weren’t cutting it anymore—he was looking for brighter and smoother skin in a simple package. His new routine features heavy-hitters and ticks all the boxes.

BETTER INGREDIENTS
No toxic stuff
Ingredients matter. They shouldn’t be an afterthought. That’s why we only partner with clean, cruelty-free brands that care as much about ingredient safety and sustainability as we do.
Learn moreMore good reasons to get Kura
No price markups
No commitments
Always getting better


Not just a pretty face
Everything you need and nothing you don't. With no shopping around and no second-guessing.