Goodbye, guesswork đź‘‹

Get the best clean skincare and all the info you need—powered by data and bundled up just for you.

Skincare Quiz

Goodbye, guesswork đź‘‹

Get the best clean skincare and all the info you need—powered by data and bundled up just for you.

Skincare Quiz

Goodbye, guesswork đź‘‹

Get the best clean skincare and all the info you need—powered by data and bundled up just for you.

Skincare Quiz

Goodbye, guesswork đź‘‹

Get the best clean skincare and all the info you need—powered by data and bundled up just for you.

Skincare Quiz

Goodbye, guesswork đź‘‹

Get the best clean skincare and all the info you need—powered by data and bundled up just for you.

Skincare Quiz

Goodbye, guesswork đź‘‹

Get the best clean skincare and all the info you need—powered by data and bundled up just for you.

Skincare Quiz

HEY, WE'RE KURA

We’re skincare matchmakers

When it comes to skincare there's no one-size-fits-all. So we made a simple quiz and a smart algorithm to pair you with the best products and ingredients for your needs and budget.

“It's like having a skin-care-obsessed friend act as your personal shopper”

“You won’t end up with a drawer full of samples you’ll never touch, or a product that irritates your skin”

"They're taking the guesswork out of the process, because there really is no one-size-fits-all routine”

THE BENEFITS

Skip the trial & error

Whether you’re looking for a big change or a little one, we'll find your best match. Here's what we curate.

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Complete routines

A soup-to-nuts skincare solution. Your personalized routine includes all the skin care you need for 3 months.

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Individual products

Love your current routine but missing just one thing? We’ll work around your existing products to help you fill a gap.

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HOW DOES IT WORK?

It's simple, really

We’ll build a skin care routine around your individual goals and make sure you’ll always have what you need, when you need it.

STEP ONE
Complete a skin profile. Then choose a routine or product curation, select a budget, and boom. You’re done.

STEP TWO
Meet your match. We ship your personalized curation and step-by-step instructions to your door.

STEP THREE
We’ll adjust your products as your needs change. That way, you’ll always have what you need and love what you have.

4.9 stars for a reason

"The program that Kura put me on has completely solved my issues. My skin is clear and even. I’m so thankful!"

- Inara

"They nailed it. Plain and simple. I’ve never had such good skin."

- Alexandra

"I have stopped using foundation because I honestly don’t need it. If you’re on the fence I recommend treating yourself; you won’t regret it!"

- Andrea

"My skin has never felt so good!"

- Mallory

"Not only does my skin look & feel better, I finally ENJOY taking care of my skin because I have products I love."

- Kaitlyn

"I love the tailored experience! I can see a difference in my skin."

- Emily

"It's so overwhelming looking at the millions of options and trying to narrow it down. I LOVED that Kura did that work for me."

- Casey

THE BOTTOM LINE

You're more than a skin type

That’s why we’ll ask questions about your climate, sensitivities, goals and preferences and analyze over a million possibilities to find your best match.

Glow-Getter Routine

L.A. lady with skin that’s feeling dry, dull and stressed. Her routine features gentle products to refine her complexion and deeply nourish with antioxidants and omega fatty acids.

Bye-Dry Routine

Late nights have taken their toll. So her routine includes soothing and hydrating products, plus a serum loaded with superfoods and antioxidants to deeply nourish and repair.

Reboot Routine

His go-to products just weren’t cutting it anymore—he was looking for brighter and smoother skin in a simple package. His new routine features heavy-hitters and ticks all the boxes.

Skincare quiz

BETTER INGREDIENTS

No toxic stuff

Ingredients matter. They shouldn’t be an afterthought. That’s why we only partner with clean, cruelty-free brands that care as much about ingredient safety and sustainability as we do.

Learn more
No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc. No parabens. No sulfates. No mineral oils. No animal testing. No oxybenzone. No phthalates. No formaldehydes. No synthetic fragrance. No hydroquinone. No triclocarban. No triclosan. No coal tar. No talc.

More good reasons to get Kura

No price markups

No commitments

Always getting better

Not just a pretty face

Everything you need and nothing you don't. With no shopping around and no second-guessing.

SKINCARE QUIZ