Personalized Routine

105 reviews

Skin care is hard. It’s hard because Google returns millions of results, because what worked for your friend won’t necessarily work for you, because there’s always a new “miracle” ingredient that “actually works,” and because one product can't do it all—you need the right routine.

That's where we come in. We use your profile to analyze over 1,000,000 potential skincare routine combinations and identify the best match for your unique characteristics, goals, climate and sensitivities and budget. 

Your custom curation is not what's pictured here. This is just a sample. What you'll receive is a routine that's been tailored to your individuals needs. 

What we offer is the easiest way to take care of your skin—no analysis paralysis or guesswork required

Our routines always include the skincare essentials. Those non-negotiables include cleanser, moisturizer and SPF. If you choose a Basic curation your routine will focus on those core products. But if you choose any other routine we'll have more budget to apply towards something extra, like a serum, mask or eye cream that can help skin that's thirsty, stressed, off-balance or generally in need of some TLC. 

But it's not just what you have, it's how you use it. That's why your end-to-end routine ships with a step-by-step, personalized instructions card that shares why each product aligns with your Skin Profile and how and when to use it. Your first shipment also comes with a Skin 101 guide that has all the best practices and info you need to take care of your skin—no preexisting skin savviness needed. 

What's not inside: petrochemicals, SLS, SLES, parabens, mineral oil or synthetic fragrance. Only the good stuff. 

    Our seasonal routines are really special, if we do say so ourselves. They're totally unique because what you get is not the same curation over and over. Instead, what you get is a skincare consultant who's always in your corner and curations that are always getting better.

    Here’s how it works: before each new shipment we’ll send a feedback form that helps us understand what you liked and what products need replenishing. If you didn’t like a specific product you won’t get it again, and let’s say you have enough cleanser—we’ll skip it in that shipment and apply the budget to something else that’s well-matched for your Skin Profile. That's how we help make sure that you always have what you need and love what you have.

    But if you ever find that you don’t need anything restocked, you can always push out your shipment. Easy peasy. 

    Subscription details
    Products are automatically delivered each season. Modify or cancel your subscription anytime.
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    Customer Reviews
    4.9 Based on 105 Reviews
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    Katie T.
    United States United States

    THE. BEST.

    I have been using Kura for about a year now and I really like it. The products I receive are great and I feel like they really listen to my feedback and send items to address my issues. The KOA sunscreen is phenomenal, I am a devotee and I love the new retinol serum I got in my last delivery.

    Riley L.
    United States United States

    Amazing winter routine

    I'm loving my products. My skin was feeling tight and itchy with the winter weather and it was making my already sensitive skin feel even worse. But the products I was matched to have been great and I love the moisturizer and serum in particular. Even the face wash is nice. It doesn't dry my skin out. If you're thinking about Kura definitely go for it!

    Paige Q.
    United States United States

    Loved it at first...

    I love my kit, the quality of the products, the customization and the price. But, I will say that after about a month of using them I do not see much difference with my acne. I did after the first week and for a few weeks but recently my skin is breaking out like crazy again. Hopefully it is hormones or something and not the products because I was really loving my results.

    Nicola D.
    United States United States

    Really Works!

    Consistency is key! My skin has been consistently clear, with the exception of one or two very small pimples, since I have started. Definitely would recommend

    Amanda M.
    United States United States

    Customer service

    The products have been great so far. They feel nice and like they nourish my skin. The customer service though has been amazing. They answer all questions and concerns.

    Mylea B.
    United States United States

    Such an improvement in my skin

    Once using Kura, my skin has seen such an improvement. I’ve had acne on my forehead and chin that is virtually gone. I really enjoy the indie Lee brightening cleanser and the January labs products that was curated for me. The Instanaturals products are also wonderful as well. So glad I found Kura! I could not evaluate all the different products on the market myself. This has been such a game changer for me!

    Kura Skin Personalized Routine - Core ReviewKura Skin Personalized Routine - Core ReviewKura Skin Personalized Routine - Core Review
    Mary E.
    United States United States


    My skincare routine has consisted of nothing more than washing my face in the shower and applying Lubriderm for almost 20 years. No joke. A friend of mine has been using Kura and recommended I check them out to get back my glow. I decided to give the Seasonal Personalized Routine a shot because I'm not big on products and would likely to stick to something for a while before they send me anything else. The site was easy to navigate and well edited. The package arrived just a few days after ordering. I opened it to discover very easy and intelligent instructions and logic for the provided products and I jumped in. It's been a little over a week now and my skin feels great, looks clear and bright, and there is no added burden of crazy new routine. I just wash in the shower as I always did and apply the new cream instead of Lubriderm. SOLD. Impressive to have my stubborn mind changed and exciting to see what's ahead. Thank you Kura!

    Aryn A.
    United States United States

    First box

    Overall I have loved the products! I have sensitive skin so I was nervous how my skin would react. I have been very happy so far!

    Adrian V.
    United States United States

    Ready for 2nd Box

    I was very impressed with my box as far as the shipping and beautiful packaging & name enclosure. My face wash is great as it exfoliates my skin very well. Unfortunately, the wash was the last item I added to my routine and my face because very oily. So much that it was visible on Zoom meetings. I love the sunscreen because it does not smell like sunscreen. I do believe the lotion could benefit from being a gel instead of a cream. I may contact kura to see what I can do moving forward.

    Nadia P.
    United States United States

    Great products

    I love the way the products feel on my skin!