take 10% off your first order with takecare10

Personalized Routine

85 reviews

Skin care is hard. It’s hard because Google returns millions of results, because what worked for your friend won’t necessarily work for you, because there’s always a new “miracle” ingredient that “actually works,” and because one product can't do it all—you need the right routine.

That's where we come in. We use your profile to analyze over 1,000,000 potential skincare routine combinations and identify the best match for your unique characteristics, goals, climate and sensitivities and budget. 

Your custom curation is not what's pictured here. This is just a sample. What you'll receive is a routine that's been tailored to your individuals needs. 

What we offer is the easiest way to take care of your skin—no analysis paralysis or guesswork required

Our routines always include the skincare essentials. Those non-negotiables include cleanser, moisturizer and SPF. If you choose a Basic curation your routine will focus on those core products. But if you choose any other routine we'll have more budget to apply towards something extra, like a serum, mask or eye cream that can help skin that's thirsty, stressed, off-balance or generally in need of some TLC. 

But it's not just what you have, it's how you use it. That's why your end-to-end routine ships with a step-by-step, personalized instructions card that shares why each product aligns with your Skin Profile and how and when to use it. Your first shipment also comes with a Skin 101 guide that has all the best practices and info you need to take care of your skin—no preexisting skin savviness needed. 

What's not inside: petrochemicals, SLS, SLES, parabens, mineral oil or synthetic fragrance. Only the good stuff. 

    Our seasonal routines are really special, if we do say so ourselves. They're totally unique because what you get is not the same curation over and over. Instead, what you get is a skincare consultant who's always in your corner and curations that are always getting better.

    Here’s how it works: before each new shipment we’ll send a feedback form that helps us understand what you liked and what products need replenishing. If you didn’t like a specific product you won’t get it again, and let’s say you have enough cleanser—we’ll skip it in that shipment and apply the budget to something else that’s well-matched for your Skin Profile. That's how we help make sure that you always have what you need and love what you have.

    But if you ever find that you don’t need anything restocked, you can always push out your shipment. Easy peasy. 

    Subscription details
    Products are automatically delivered each season. Modify or cancel your subscription anytime.
    Learn more...
    Customer Reviews
    4.9 Based on 85 Reviews
    Write a Review

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    Victoria H.
    United States United States
    Great picks for my sensitive skin

    They picked 3 great products for my sensitive skin routine which my skin seems to love. One of the brands i just discovered and am in love with. Can’t wait to reorder

    Padma G.
    United States United States
    Great products and a solid regimen

    Awesome products - I loved the step by step instructions and details on what each product does for your skin. My favorite products were the Indie Lee Daily Vitamin infusion and the MD Solar Science tinted SPF

    Andrea C.
    United States United States

    I tried another customized skincare company before Kura and saw no results. After a little over month using my routine from Kura my acne has cleared up, I’ve noticed a reduction of fine lines which makes my skin smoother and overall better complexion! I have stopped using foundation because I honestly don’t need it. If you’re on the fence I recommend treating yourself; you won’t regret it!

    Heather H.
    United States United States
    Really worked for my skin

    Overall, this was an excellent purchase and experience. The products I was sent have ALL worked for me (save the mask, which I have not tried yet)! The moisturizer and serum have been perfect, and I have sensitive skin that can be reactive. The sponge has also worked very well. The SPF I've worn every day and aside from not really having a tint (which it advertises as having), it is great on my skin. Overall, I was hesitant to spend the money on the curation...but I don't regret it at all. I believe I will use these products for a long time. Granted, they are not overnight fixes...I still have some discoloration and some spotting I'd like to get rid of. But, I've been using them for about three weeks now and my skin is soft, no breakouts (I didn't have many before), and no reactivity. My fine lines aren't getting worse for sure and I think they've improved. I'm very happy. And customer service has been really impeccable. As long as I can afford it, I'll stay with them!

    Kerry H.
    United States United States
    Gem of a company

    I found this gem of a company while searching for clean beauty products. I did not know where to begin when changing my skin care routine so was thrilled when I saw they create a custom routine just for you. I absolutely love the products I received in my first box (especially Grayson Fullmoon serum and Skin Stuff). I have been using them for about a month and can already tell a big difference in my skin. I highly recommend giving them a try. Looking forward to my next curated box!

    Angela W.
    United States United States
    Grate products

    Love the products!! I am very happy

    Sherianne B.
    United States United States
    Pleasantly Surprised

    My kit included the Indie Lee Brightening Cleanser, Ursa Major Recovery Cream, and the Indie Lee Squalane oil. The cleanser is gentle and doesn't irritate my skin. After several weeks of using it, I do feel my skin is brighter and clearer. I love the Recovery Cream! My skin feels so incredibly soft after its been absorbed. I am not sure if the Squalane oil is doing its job but I do know that overall my skin does feel much better! I was introduced to new skincare lines and products and love it!

    Casey R.
    United States United States
    Oh yes!

    I love skincare products, but it's so overwhelming looking at the millions of options and trying to narrow it down to what could work for you. I LOVED that Kura did that work for me and I've been pleasantly surprised by their choices. I have very dry skin and it being subzero where I'm at has been uncomfortable. The serum and moisturizer in my routine no longer lets me wake up to cracked skin! I love it so much and I'm so happy I found Kura :)

    Emily Z.
    United States United States
    Love it!

    I love the questions and the tailored experience! I can see a difference in my skin.

    Rachel S.
    United States United States

    I got my curation in early november and it is now mid january. My curation was a cleansing oil from Provence Apothecary, Face Foam cleanser from Graydon, Skin Stuff moisturizer also from Graydon, Pai rosehip bioregenerate oil, MD Solar Sciences mineral Creme sunscreen in SPF 50, and a greek yogurt sheet mask from Orgaid. I haven't used the mask yet as I've been saving it for just the right time, but I will soon. Also, I've seen a significant reduction in blackheads around my nose. Cleansing oil: Love it! It smells amazing, goes on smoothly, and feels great on my skin. It does NOT rinse off with water at all, but that's okay. As promised, the foam cleanser takes it right off. The cleansing oil takes off makeup like a dream, and is thick enough to easily use around my eyes and up into my lashline. I have about 1/3 of my bottle left. Foam cleanser: Comes out of the container already as a foam, and has no perceptible smell. Goes on very soft and gentle. My skin always feels clean after, and never stripped. It definitely does remove the layer of oil from the oil cleanser as well. Impossible to guess how much I've used, as the package is opaque. Skin Stuff: Light lotion consistency glides on and absorbs quickly. Always leaves my skin feeling good, but not really enough moisturizing all on its own. That's where the oil comes in... Also, I just finished my bottle today and I must say, I'm blown away by the quality of the packaging. I opened up the bottle in case I could get out any last bits. It was so well sealed that I had to use heavy duty pruning shears to break it open. And there were no last bits inside. Instead of a straw that reaches to the bottom of the bottle, a spring pushes the bottom of the bottle up to the dispenser. Clever and wastes nothing! Pai oil: Has this mild but distinct grainy, herby smell. Hard to describe, but smells delicious. Took a bit to get the hang of patting it on, but now it's one of my favorite steps in the routine. Will sometimes do a bit of lymphatic massage with it at the same time. I do definitely prefer patting it on instead of mixing with the Skin Stuff. It leaves my skin glowing and feeling soft, but does take a bit of time before it fully absorbs. Over the last couple of weeks these two together have not seemed like quite enough moisturizing, so at night I've begun adding in a layer of a heavy cream that I had around over the top of these. I've only used 1/4 of my bottle. Sunscreen: I've praise this MD Solar Sciences sunscreen before, and it's still true. The only thing that isn't sparkling perfect is that over the past month-ish it has started feeling like it doesn't always dry down well. I always wait to apply it until the Pai oil is fully absorbed, but maybe I used too much sunscreen on those days or didn't let the oil absorb for long enough. Bottom line: I'm in love with all of these products and what they do for my skin, but straight in the middle of winter I could use a touch more moisturizing.

    Kura Skin Personalized Routine ReviewKura Skin Personalized Routine Review