Goodbye, guesswork!

We’ve got your skin profile and are ready to curate your personalized, always-getting-better routine. You can expect to receive your curation as soon as October 10.

get started

What’s in a routine?

Everything you need to care for your skin

Products 100% tailored to your profile

Personalized instructions card

A skin 101 guide to hit the ground running

Routines we’ve sent

What comes next?

We’ll build a skin care routine around your individual goals and make sure you’ll always have what you need, when you need it.

Order your curation

From over 1,000,000 possibilities, we’ll design a custom skincare routine that’s made just for you and ship it to your door.

Start your routine

Your routine arrives with a personalized instructions card that shares exactly how and when to use each product

Share your feedback

We’ll check in on your skin’s progress. Your feedback helps us make sure your curations


Choose a budget for your 3-month routine

This is the per-box budget we’ll use to curate your new routine. We’ll adapt your products to your needs over time, but here’s what to expect in your first order:


A starter set featuring cleanser and moisturizer to keep trouble-free skin hydrated.


A balanced routine with everything you need to keep skin healthy and protected.


An upgraded routine with powerful active ingredients and targeted treatments.


Enables access to our highest quality formulas and our full range of products.



Get curations when you want them

Choose to get one-time or recurring curations, which are billed and shipped quarterly. Cancel or adjust at any time.

Every 3 months

A simple, flexible option that ensures you always have what you need when you need it.

  • FREE shipping always
  • ✓ Adjust, skip or cancel any time
  • ✓ Products transitioned seasonally

Just Once

Try out a personalized routine with a one-time shipment.

  • + $12 shipping fee
Personalized Routine


Skin care is hard. It’s hard because Google returns millions of results, because what worked for your friend won’t necessarily work for you, because there’s always a new “miracle” ingredient that “actually works,” and because one product can't do it all—you need the right routine.

That's where we come in. We use your profile to analyze over 1,000,000 potential skincare routine combinations and identify the best match for your unique characteristics, goals, climate and sensitivities and budget. 

Your custom curation is not what's pictured here. This is just a sample. What you'll receive is a routine that's been tailored to your individuals needs. 

What we offer is the easiest way to take care of your skin—no analysis paralysis or guesswork required

What's inside

Our routines always include the skincare essentials. Those non-negotiables include cleanser, moisturizer and SPF. If you choose a Basic curation your routine will focus on those core products. But if you choose any other routine we'll have more budget to apply towards something extra, like a serum, mask or eye cream that can help skin that's thirsty, stressed, off-balance or generally in need of some TLC. 

But it's not just what you have, it's how you use it. That's why your end-to-end routine ships with a step-by-step, personalized instructions card that shares why each product aligns with your Skin Profile and how and when to use it. Your first shipment also comes with a Skin 101 guide that has all the best practices and info you need to take care of your skin—no preexisting skin savviness needed. 

What's not inside: petrochemicals, SLS, SLES, parabens, mineral oil or synthetic fragrance. Only the good stuff. 


    Our seasonal routines are really special, if we do say so ourselves. They're totally unique because what you get is not the same curation over and over. Instead, what you get is a skincare consultant who's always in your corner and curations that are always getting better.

    Here’s how it works: before each new shipment we’ll send a feedback form that helps us understand what you liked and what products need replenishing. If you didn’t like a specific product you won’t get it again, and let’s say you have enough cleanser—we’ll skip it in that shipment and apply the budget to something else that’s well-matched for your Skin Profile. That's how we help make sure that you always have what you need and love what you have.

    But if you ever find that you don’t need anything restocked, you can always push out your shipment. Easy peasy. 

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    About subscriptions

    Core skin care routine

    Free shipping

    Free standard shipping every time

    Core skin care routine

    Always seasonal

    Products transition with changes in your climate

    Core skin care routine

    No commitments

    You’re in control. Adjust or cancel any time.

    Core skin care routine

    Smart replenishment

    Always have what you need when you need it


    What is Kura?

    We're skincare matchmakers. It all starts with clean, effective products formulated without toxins like parabens and sulfates. We use your Skin Profile to individually match you to the right collection of products and ingredients for your unique needs and goals—it's the absolute easiest way to build an effective skincare routine.

    What products are in my routine?

    The products in your curation depend on data from your Skin Profile and the budget you select. Once we receive your order we'll use our algorithm to review over a million possible routine combinations and identify the best clean skincare routine for your skin type, concerns, sensitivities, environment and budget. Before it ships, one of our Clean Beauty Experts will review your curation and the comments in your Profile to make sure it's the perfect match.

    How are Curated Routines and Individual Products different?

    Curated Routines are the best choice if you're ready for a fresh start when it comes to your skincare. They provide everything you need to care for your skin within the budget you choose. Individual Product curations are a great choice if you're happy with your current routine and just want to add something new into the mix.

    Which routine is best?

    A bigger budget = access to a wider range of high quality products. We have amazing products starting around $40, but because we use your budget to build full routines many of those can only begin being accessed with the Core ($149) option. We love the Comprehensive ($199) plan, but do whatever's right for your needs and budget.

    What's in a Kura Routine?

    Our Routines have everything you need to hit the ground running including an end-to-end personalized regimen, step-by-step product instructions, and a skin 101 guide in your first box. We see this first curation as foundational as it has the right seasonally-appropriate products to get you started, but your product mix will grow and adapt with your needs and environment over time.

    Is every curation the same?

    We ask for your feedback after every curation to help us make sure you have what you need and love what you have. Your routine is always adapting to your needs and preferences, so each curation can be a little different from the last.

    I love one of my existing products. Can I keep using it?

    Sure thing! Let us know in the comments section of your Skin Profile, or drop us a line at and we’ll skip that product category and apply your budget to the rest of your curation.

    How often will I get curations?

    For our Routines, you can choose a one-time shipment or quarterly replenishment at checkout. Once you get started you change your frequency and ship dates any time. Just shoot us a note at, or let us know in the feedback form we send.

    How do I cancel recurring shipments?

    No phone numbers to call or crazy hoops to jump through. Just go to your Account Settings page and hit cancel, or send us an email.

    What's a treatment?

    In Kura Routines, a treatment is any product outside the essential skincare trio of cleanser, moisturizer and SPF. This may be an eye care product, a serum, an exfoliant or mask. What we send will be the best matched product for your Skin Profile and preferences.

    What if I don't like my curation?

    Not quite a match? Let us know what didn't work and we’ll help you find something else, and we won’t rest until it’s the right match for you.