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What is Kura?

We're skincare matchmakers. It all starts with clean, effective products formulated without toxins like parabens and sulfates. We use your Skin Profile to individually match you to the right collection of products and ingredients for your unique needs and goals—it's the absolute easiest way to build an effective skincare routine.

What products are in my routine?

The products in your curation depend on data from your Skin Profile and the budget you select. Once we receive your order we'll use our algorithm to review over a million possible routine combinations and identify the best clean skincare routine for your skin type, concerns, sensitivities, environment and budget. Before it ships, one of our Clean Beauty Experts will review your curation and the comments in your Profile to make sure it's the perfect match.

How are Curated Routines and Individual Products different?

Curated Routines are the best choice if you're ready for a fresh start when it comes to your skincare. They provide everything you need to care for your skin within the budget you choose. Individual Product curations are a great choice if you're happy with your current routine and just want to add something new into the mix.

Which routine is best?

A bigger budget = access to a wider range of high quality products. We have amazing products starting around $40, but because we use your budget to build full routines many of those can only begin being accessed with the Core ($149) option. We love the Comprehensive ($199) plan, but do whatever's right for your needs and budget.

What's in a Kura Routine?

Our Routines have everything you need to hit the ground running including an end-to-end personalized regimen, step-by-step product instructions, and a skin 101 guide in your first box. We see this first curation as foundational as it has the right seasonally-appropriate products to get you started, but your product mix will grow and adapt with your needs and environment over time.

Is every curation the same?

We ask for your feedback after every curation to help us make sure you have what you need and love what you have. Your routine is always adapting to your needs and preferences, so each curation can be a little different from the last.

I love one of my existing products. Can I keep using it?

Sure thing! Let us know in the comments section of your Skin Profile, or drop us a line at and we’ll skip that product category and apply your budget to the rest of your curation.

How often will I get curations?

For our Routines, you can choose a one-time shipment or quarterly replenishment at checkout. Once you get started you change your frequency and ship dates any time. Just shoot us a note at, or let us know in the feedback form we send.

How do I cancel recurring shipments?

No phone numbers to call or crazy hoops to jump through. Just go to your Account Settings page and hit cancel, or send us an email.

What's a treatment?

In Kura Routines, a treatment is any product outside the essential skincare trio of cleanser, moisturizer and SPF. This may be an eye care product, a serum, an exfoliant or mask. What we send will be the best matched product for your Skin Profile and preferences.

What if I don't like my curation?

Not quite a match? Let us know what didn't work and we’ll help you find something else, and we won’t rest until it’s the right match for you.